There are numerous restaurants and food outlets in the market, but how can you make yours stand out from the rest? With an active and engaging social media presence, you can secure an advantage before your competitors in establishing a brand identity.
It does not matter if you sell high-quality burgers and add-ons if you do not know how to market them proficiently. A well-managed social media is crucial for the growth and development of most businesses, especially restaurants. It can be an effective tool to help you deliver your service in the vision of your potential customers.
This is the Instagram feed of a popular pizzeria- The Pizza Hut (India).
An attractive feed and its content (like this) is what captures the attention of your audience towards your brand. You can post anything ranging from new promotional offers to creative advert taglines. Social media platforms like Instagram, Facebook, X (formerly Twitter), etc allow you to post content in stories/statuses, reels, notes, posts, write-ups, and more. This blog shall guide you through various content ideas, from which your next post/story can be inspired. You will also learn how to create these contents using Wizad AI, an application operated by generative AI to make posters, stories, and other postable content in a minute.
Here are some content ideas that can help you decide on your next post/ story/ reel:
1. Introducing a New Food Item:
You can create product introduction posters to let your viewers know about a new dish or drink that is up for sale.
You run a pizza outlet and want to create posters to introduce a new item? Head to the Wizad app and set your profile to match your brand. You can create custom AI-generated posters using the ‘topic to poster’ feature, like these here:
Some example keywords for the ‘topic to poster’ feature, which you can try out:
- “Launch a new pizza type- Masala Pepperoni” - “20% OFFER on meal combo” - “Buy 1 get one free- Lipstick for women on Wednesdays” - “New branch Inauguration at Bangalore” - “Happy Thanksgiving- special sale”
2. Offers or Discounts on meals or Combo Meals:
Getting Offers on their favourite choice of food, whether small or big is something that all customers love! You must highlight these offers on the notice content which you post to your social media.
**Now, if you’re an owner of a cake shop, you can showcase huge offers/discounts on any item that you want to push in the market. Design posters on topics like “40% discount on 2kg birthday cakes”, in a few clicks with 'topic to poster':
3. Funny Memes:
You can upload funny vines or memes to reach your target audience. Make sure that the content you post is closely associated with the food industry or your brand specifically. You can also re-share content created by others provided, you give the due credits to whoever is the rightful owner.
Here is an example of the feed of a popular Chinese restaurant 'Delicious Chengdu'. See how they interact with their customers through things that they might find relatable.
4. Customer’s Rating & Review post:
Posting genuine customer reviews will boost your authenticity among your social media audience. It acts as a window to building trust and bridging falseness between the business and its audience.
Assuming that you’re a bakery owner, and you want to present your customer’s reviews in the form of posters. You have to upload a picture, give testimonial details and click Create; to generate review posters that you can post on your social media handles.
5. A tempting picture of your popular dish:
A picture is worth a thousand words! Nothing can appetize a hungry person more than the picture of a scrumptious meal.
Suppose you’re a person running a local veg restaurant and you don’t have photographers to take quality photos; You can click a picture using your mobile phone and then use the Wizad app to convert it into a professional picture. You can upload a regular picture and then use the ‘product photography’ feature to produce a better picture of standard quality.
Here, is an example for you to follow:
BEFORE
AFTER
6. Information/ facts related to the food industry:
You can engage your curious viewers with new ideas or information concerning the food industry. At times, when you don’t have enough ideas to plan content, you can post these so as not to lose your consistency.
The ‘daily fact’ feature generates` random but useful food-related facts. For example, if you own an ice cream parlour or shop, you can post genuine info related to healthy ice creams, purity of milk, etc:
7. Give Away Contests:
People are always excited to receive freebies and special prices on their favourite dishes. Conduct giveaways and lucky draws to attract more viewers and customers to your business as well as your online media.
Own a juice bar and want to increase engagement? Create giveaway posters through ‘topic to poster’ in Wizad (like these):
8. Special Days/ Celebration Posts:
Special days ought to be given utmost importance as they provide an opportunity for food businesses to make people aware of their brand entity. It can also help in transforming your viewers to audience; and audience to customers.
With Wizad, you’ll never miss out on special days. It takes just one click and up to sixty seconds to generate customised special day posters. Let’s say that you own a bakery and you want to reach your target audience through any special day. Here, we have shown two example posters for special days like Friendship Day and Christmas.
9. Collaborations with Influencers:
Create Collaboration posts/reels with food vloggers and critics. You can also send free packages for them to review and post on their social media. This will boost your social media reach and also increase your sales!
