Republic Day is a national holiday, observed to celebrate the adoption of the constitution of India on January 26th, 1950. This historic event marks the nation's shift to a Sovereign Republic, celebrating the sacrifices of freedom fighters and the contributions of the Constituent Assembly.
Being one of the biggest commemorations in India, Republic Day is also a huge opportunity for small-scale business owners to increase their sales through effective marketing. If you post customer-specific content curated for the upcoming Republic Day of India, you can also grow your audience just like your competitors! Here, are some ideas and examples to boost your social media presence during special days like Republic Day:
1. Celebration Posters
This is the most basic and popular strategy used by most brand owners to feed their customers consistently. Greet your audience on the occasion along with presenting your brand’s identity in the poster.
Let’s assume that you run a boutique and you want to greet your customers on this special occasion. First of all, create a profile for your business. Click here to view a simple guide on how to do it. After you're done, you'll see a list of features and tools on the home page. Under 'Upcoming special days', Click on 'Happy Republic Day (India)'. (You can also Explore other poster types under the same tag) This tool will generate up to 3 designs, from which you can choose the most appropriate design. If you want to explore other options, you can click 'Generate more' and select the one you find most appealing.
2. Information Post regarding Republic Day
Create posters that contain interesting information valuable to your customers, with regards to Republic Day. It should be catchy and easily hooking so that your audience linger longer on your page.
For instance, you’re a proprietor who is the owner of a company that sells baby products. Follow the given details and market your brand by clicking on ‘daily fact’ in the home page itself. Type in a certain topic i.e., ‘Republic day of India’ and click ‘create’. You will get information/fact posters related to the Republic Day of India, just like these:
3. Special Day Give Away posters
Hold special events like lucky draws and giveaways on the occasion of Republic Day and circulate it through your social media. Not only will this attract more viewers to your page, but also the cost of the product you plan to giveaway is covered by the promotion your business receives.
If you own a small-scale business in the food/beverage sector, you might as well be open to a lucky-draw where the winner gets a free drink of their choice. Head onto Wizad, and you’ll see a space that says, ‘enter a couple of keywords here’. Write some prompt, for example, “Republic Day Special Give Away on Drink” and click “Generate”. You can select the most preferred option from the generated designs.
4. Vibrant and thematic pictures of your product
Upload photographs of your products in a way that aligns with the occasion, i.e., Republic Day, as well as your brand identity. The pictures should be of high quality and should communicate with your audience effectively.
5. Special Day Sale posters
Any business owner shall agree on the fact that sales promotion is an integral part of marketing. Be open to putting up Republic Day special offers or discount posters. This will also cause an urgency among your potential customers to buy the particular product/service as soon as possible so that they don't miss out on these price reductions.
Let’s say that you own a fast-food restaurant. If you're planning to give special discounts on a few particular food items, you can put up posters for them using Wizad. Go to the Wizad app & type “Republic Day Special Sale- 20% offer on burger” and click generate. Select the most appropriate design from the generated posters. Click here to view other poster-content ideas for your restaurant business’ instagram.
6. Republic Day Special Quiz
Conduct quizzes on your Instagram story related to Republic Day. A fun quizzing series not only engages your audience in a fun time but also provides them with interesting information. This is applicable to those brands who have already managed to capture a set of audience and wish to sustain their followers.
For eg: If you are an entrepreneur focussing on a clothing brand of your own, you can create social media interaction by putting these quizzes on your stories/status. If possible, you can also reward those viewers who answer correctly. It serves both as an advertisement to your product as well as boosts engagement.
As mentioned, we created most of these designs using Wizad, an app that uses Generative AI to create multiple designs in a few clicks and under sixty seconds. Small-scale business owners and proprietors can utilise Wizad AI to advance their brand, using minimum time, money and effort. Hiring professional photographers, designers, editors, etc might not always be cost-efficient for local businesses for the creation of adverts and posters. If you’re such a business owner and want to make promotion posters to compliment your enterprise’s marketing strategy, follow this link to access the Wizad App, in the Play Store or App Store; through which you can create these adverts and posters ten times faster!!
