Eight Social Media Content Ideas for Furniture Businesses

Getting into e-commerce as a furniture shop owner can be a rough game if you cannot deliver your products to your target customers’ vision. Strong Social Media presence helps to develop a positive brand attitude.

Unlike many other businesses, the customers of a furniture business are from diverse backgrounds. It could be a couple planning to furnish their new home or even an established company wanting to renovate their office space. An entrepreneur must understand the need of her/his customers to develop a customer-specific social media strategy.

This is the Instagram feed of a popular Furniture Business- Urban Ladder. Notice how interactive and attractive their posts are?

8. Captivating Images of Your Product

As they all say, the first impression is the best impression! A product photo is essential to growing your Instagram, website, and other platforms. You can hire a photographer to click a few pictures that can go to your social media. However, if you’re a business owner who lacks enough funds or resources to do so, you are free to check out Wizad AI's product photography feature.

You have to upload a picture taken from a mobile phone and then it will be converted into a professionally captured image with a standard background. See how we turned this ordinary-looking picture into this:

BEFORE

AFTER

7. Home Tour Videos

Collaborate with influencers or even your customers to shoot a video of their home with your furniture. Capture how these furniture sets enhance the aesthetics of their home. You can upload these short videos on Instagram and convince your audience that their home can also be transformed.

Watch this example video on IKEA’s YouTube channel to get some ideas: A full life in a small apartment - IKEA home tour

6. Customer Testimonial

Most people who buy products after viewing social media, tend to take a risk of trust in customer reviews; which is why you should be keen on reposting your customers’ testimonials, ratings, reviews and user experiences.

With Wizad’s newly updated feature, you can create testimonial posters in less than sixty seconds. You just have to upload the testimonial details and a picture and the rest will be done by AI. See how we created these review posters from customer testimonials:

5. Information about Good Furniture Sets

You can post information regarding your trade that is also valuable to your audience. It can target those who need clarification about what type of sofa or table they intend to buy. Or even just posting about the different kinds of materials used in your furniture, etc may help.

If you feel that you lack consistency in posting content, try using Wizad's daily fact feature: It generates fact/information posters related to any topic that you suggest. See below for a few two examples, where we typed in the following topics:

• Best time to buy furniture for home
• Advantages of using Mahogany for furniture sets

And this is what we generated:

4. ** Sales Promotion on Special Occasions**

Discounts and offers thrill your customers. Most families in India tend to conduct housewarming ceremonies of their new houses, on the occasion of special ritualistic days. This can be utilised by furniture businesses to promote their special day offers.

With Wizad's ‘Topic to Poster’ feature, you can just type in some ideas for AI to generate a sales promotion poster! For eg: let's type “Navarathri special 30% offer on Wardrobe” and see what and all posters can we get:

3. Home Decor Tips

People are always keen on finding new hacks to beautify their homes. As a furniture brand, you can offer tips and tricks to elevate their overall style with your products. Post about how your furniture complements a dynamic set of styles, whether minimalist or maximalist, traditional or contemporary. Indirectly market your products effectively using this method and the results stay for a longer time!

Here is an Instagram post of a furniture brand, namely: Bedazzle Interiors

2. Q&A Session

Conduct Q&A sessions through Instagram stories to clarify your followers’ queries and doubts. Not only will it boost engagement, but also improve brand loyalty. With such interactive stories, the unfollow percentage of your audience will drastically decrease! Here is an example below of a popular furniture brand, NOA Home using this strategy:

1. Special Days Poster

Greet your customers on special occasions like Independence Day, Onam, Christmas, Thanksgiving, New Year, etc. It makes your customers stay loyal to your brand, thereby increasing your brand attitude!

With Wizad, you will not miss out on any special days. Not only that, you can just create these posters in a single click and it takes less than sixty seconds! Here, we created posters for ‘Dog Day’ and ‘Christmas’.

These tips and ideas will help you plan what type of content you can post, to welcome new audiences and customers. Posters are one of the most efficient ways to communicate with your target audience since they are brief and easy to process. Follow this link to access the Wizad App, in the Play Store or App Store; through which you can create these adverts and posters ten times faster!!